Techsnoop just participated in the Chase/LivingSocial grant challenge. This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process. The event was also a great way to evaluate the power and response of the various social media platforms.
Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes. Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue. Facebook reached more people, but the responders were 80% Twitter users. And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.
What does this mean for your business? Well, if you have a message or product you need action on, Twitter is clearly the…
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